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You may have started your creative business with a bang, but since then things have slowed down. For most small businesses, this is natural, but if no one is visiting your website or buying your products, it’s a sign that something is wrong.
Luckily, this is easy to solve but only if you know the possible reasons and how to overcome them. If you are not experiencing enough website traffic, consider these reasons and find out how to solve them.
Luckily, this is easy to solve but only if you know the possible reasons and how to overcome them. If you are not experiencing enough website traffic, consider these reasons and find out how to solve them.
Search Engines Can’t Find It
If your website doesn’t rank high on search engines, there is no chance of anyone being able to find it and visit it. This is common for newer websites, but even older and previously established websites can struggle to remain high on the first page of popular search engines.
You can overcome this by adjusting SEO factors such as keywords, alt tags, and the layout to maximize the ranking potential. It won’t change overnight, but the more you focus on cleaning up your site and making it rankable, the sooner you’ll find yourself back where you belong.
It Is Too Unreliable
No one wants to visit a website that takes too long to load or is full of dead links and broken pages. As these issues can occur without warning, it’s difficult to keep up with them, especially if you have other things to focus on.
Increasing website reliability with services like nestify.io/wordpress-hosting/ can solve this problem. These services will reduce downtime and keep your website fully optimized to handle increased traffic to ensure a smooth and enjoyable customer experience.
It Lacks Value
Sometimes, customers don’t think your website is worth visiting. They don’t believe it has enough value, and this means they will look elsewhere to buy products and gain insights. Some examples of poor value include no mobile site or poor content that rehashes things that have been said better elsewhere.
One of your priorities should be designing a mobile site so customers can access your platform wherever they are. After this, a content calendar can dramatically improve your blog’s value as you can tailor it around public holidays or even less-known anniversaries. If there is anything specifically related to your niche, such as the birthdays of famous artists or jewelry makers, highlight this when they come around.
You Aren’t Promoting Enough
You cannot expect people to visit your website if they don’t know about it, so you should promote it as often as possible. Put the URL in your description on your social media page and include it on your LinkedIn account. You can also use marketing campaigns to target customers who fit the algorithm, and traditional promotions like business cards or flyers are also useful, so scatter these around local businesses.
Lost and Found
There are many reasons why your website might not generate the traffic you expect but instead of accepting that this is unsolvable, think about how you can solve these issues. With the right approach, you'll transform your website’s fortunes, attract new customers, and welcome old ones back.
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